
I get press releases every day in my inbox with new car prices and all sorts of things from the auto makers. My job is to weed through it and find the interesting stuff and then try and regurgitate it in a not so boring and dry way. One trend I always find funny is how the automakers send me that a car is $19,995! that’s right under $20,000! Well only in the marketing world is that under $20,000 because your average person with a first grade education knows that after taxes, title, license, and dealer fees you are well over $20,000.
That brings us to the Fiat 500 turbo. Fiat had the challenge of keeping the hotted up version of the 500 under the Abarth’s price tag, horsepower, and fun factor, but still filling the big gap between the base model and the Abarth. It seems they’ve figured it out by de tuning the 1.4L turbo engine to make 135hp and priced the car at $20,000.
You will get quite a bit for your money, with an upgraded suspension, better brakes, and a premium sound system which makes me wonder if the turbo might be a better deal then the Abarth?
No matter which hot Fiat you choose you’ll get a fun little package in a not so terrible expensive price range. After the jump is the full press release from Fiat.







