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May 08

Cadillac ATS priced from $33990

Ok let’s just call it 34k. I like the Cadillac ATS and at 34k it’s not bad, but you aren’t getting much. That’s the base model with the 200hp 2.5 Automatic. If you want the turbo which makes 270k you are up to 35k and if you want the V6 with AWD well you are in the neighborhood of 42k. I don’t want to be to harsh here but screw that. I guess I’m getting old because I’m at the point where I’m complaining about the cost of things all the time, but quite frankly we the consumer and especially we the car buy are getting bent over by the big car companies these days. 42k a few years ago bought you a Vette. Now it buys you a V6 family sedan a nice one but still. This news makes me miss the Pontiac G8 even more. Anyway, the ATS is priced pretty close to the Germans and in some trims cheaper it will be interesting to see how that translates in sales. No official word on a ATS V yet but considering it will push well north of 50k I’m not sure I’m that interested any more.

You can hit the jump for the official press release from GM with all the gory details.

2013 Cadillac ATS Priced from $33,990
New luxury sport sedan launches this summer

DETROIT – The all-new, rear-wheel-drive Cadillac ATS compact luxury sport sedan with a fuel-efficient 2.5L engine and next-generation six-speed transmission will be priced starting at $33,990, including destination charges. Highway fuel economy will be well over 30 mpg.

“The ATS enters a vehicle segment this year that’s one of the most competitive in the market, from both a price and performance standpoint,” said Don Butler, vice president of Cadillac Marketing. “ATS will bring a distinctive presence and compelling value while offering quick, nimble, fun-to-drive dynamics that will appeal to the lifestyles of modern luxury buyers and challenge the segment’s status quo.”

A mid-level model with a lightweight and powerful 2.0L turbocharged engine costs $35,795 including destination and will offer automatic and manual transmissions, and rear- or all-wheel drive.

Topping the engine range is a 3.6L V-6 with a preliminary rating of 320 horsepower, costing $42,090 including destination with an automatic transmission and standard content that includes CUE, leather 8-way power seats with memory, adaptive start and more. All-wheel drive will be available.

A full breakdown of availability and pricing of packages and options will be available later.

ATS goes on sale this summer, but already the new sport sedan is positively impacting Lansing, Mich., where more than 440 new employees have been hired at Cadillac’s Lansing Grand River plant where the ATS will be assembled. A total of 600 new employees are expected to be part of Cadillac’s $190 million investment in the facility.

A dedicated engineering team has traveled the globe refining and advancing the ATS to meet customer demands. The addition of advanced materials has reduced curb weight to less than 3,400 pounds, more than 100 pounds less than an Audi A4 or Mercedes-Benz C250.

Time spent at premier race tracks around the globe, including Road America, Road Atlanta, Phoenix International Raceway and the Nürburgring in Germany has enhanced the ATS’ sporty ride and handling and engine tuning. The 3.6L model is expected to have a 0-60 mph acceleration time of well below six seconds.

Cadillac’s new CUE user interface, standard on most ATS models, offers the first automotive use of capacitive touch to create an intuitive, modern way for drivers to interact with the car. This technology, used for most smartphones and tablet computers, uses electrodes to sense the conductive properties of objects, such as a finger.

News Source: General Motors