May 31

Mopar’s Top Eliminator Program debuts

Mopar or no car. A well recited mantra amoungst those who chose to shun the masses of Ford and Chevy for a brand that costs a bit more, parts are a bit harder to find, and the cars are a tad more scarce then the other big two. It’s no secret Mopar is hot on the collector market and with the popularity of the new Challenger a whole new generation of muscle car fans are finding the brand.
Mopar AAR Cuda

The Mopar top eliminator program celebrates the person who is willing to take their stock Mopar the extra mile and customize it with accessories, go fast goodies, and make it unique. With a huge selection of after market parts Mopar makes it pretty easy to customize your Dodge or Plymouth. Above is an awesome AAR Cuda in Pink Panther with a sweet matte hood, and strobe stripe. Below we will take a look at some past winners of these event and what they have done with their sweet Mopar rides.

Four Mopar ‘Top Eliminator’ winners will be chosen in 2013
Winners will be picked at the ‘Mopars in the Park’, Carlisle Chrysler Nationals and the Indy Nationals events; fourth winner to be selected online
Winners from Mopars in the Park and Carlisle Chrysler Nationals will be featured in the Chrysler Group display space at the Woodward Dream Cruise, in Detroit on Aug. 17
May 29, 2013 , Auburn Hills, Mich. –

Mopar fans get your rides ready. The Mopar “Top Eliminator” program is back and is bringing new elements to the competition. The program, which is in its seventh season, recognizes the best of the best — the most skilled Mopar enthusiasts and their restyled, accessorized and performance enhanced Chrysler Group LLC vehicles.
AAR Cuda engine

The long-running program shines a light on passionate and dedicated Mopar enthusiasts who display unmatched skill in modifying or preserving a classic or modern-day Mopar vehicle. Two winners will be chosen from Mopar “Top Eliminator” competitions being held at “Mopars in the Park” and the Carlisle Chrysler Nationals. These two victors will be honored by having their vehicles showcased in the Mopar display area at renowned Woodward Dream Cruise in suburban Detroit on Aug. 17 rather than the Specialty Equipment Market Association (SEMA) Show in Las Vegas as it was in previous years.
AAR logo
The Woodward Dream Cruise is one the largest car shows in the world and one of the best places to be for true heritage, muscle and dream vehicles.

As a new addition to the program, the third Mopar “Top Eliminator” vehicle selection will focus on the top rides that will race down the track at the NHRA U.S. Nationals in Indianapolis this September. Mopar will recognize a Sportsman racer who competes in a Chrysler Group vehicle with the “Top Eliminator” trophy, and the chance to lead the HEMI Challenge parade during the event. Similar to the current “Top Eliminator” criteria, this program expansion honors someone’s personal statement that comes to life in the vehicle they compete in during race weekends.
SRT Challenger
A fourth vehicle will be selected online, allowing fans to upload images of their Moparized ride with a fan vote selecting the best among those posted.

“We are excited to bring these amazing vehicles to the Woodward Dream Cruise,” Tricia Hecker, Mopar Marketing Director said. “The dream cruise is a highlight and destination for the entire car community, and we are excited to show off our Top Eliminators.”
Dodge Dakotah custom
The first 2013 Mopar “Top Eliminator” winner will be picked at the 29th Annual “Mopars in the Park” car show in Farmington, Minn., June 1-2, with the second selected at the Carlisle Chrysler Nationals in Carlisle, Pa., July 6–8. The fourth and final Mopar “Top Eliminator” will be picked via the online competition. Further details of the online competition will be revealed later in the year.

Mopar “Top Eliminator” candidates will be judged on a number of criteria, including Mopar content, overall appearance and additional benchmarks. A panel of Mopar representatives will choose each winner.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format and first to offer complete vehicle-information kits in Spanish
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Wireless charging: first to introduce in-vehicle wireless charging for portable devices
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar® Brand
Mopar® is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 countries. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as select Fiat brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

More than 75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

Source: Mopar